Friday, December 7, 2007

Five years with a Bee

Aside from Santa Clause and Voltes V, Jollibee’s mascot is one of my memorable and wonderful stuff during my childhood years. It is one of the funny stuff I will not forget which I usually saw in the advertisement at the television.

When I worked in the naga library in 2000, I see it as a better marketing strategy of promoting the children’s section. Ideally, we want to hook the children to read and appreciate library as early as young age. And the more we encourage them to read, we are better assured that as they grow, we have a better community. But practically, the main reason was that, once we attract the children in the library, we have actually attracted the whole family. Ordinarily, children will not go to the library alone and need company.

This prompts me to think of the next step - finding a local stakeholder that will help keep our commitment to the Bikolano children.

Following my childhood curiosity of knowing Jollibee, I inquire and made a first project – the storytelling in 2003 where Mayor Jess Robredo serves as our first storyteller in one of the barangay in Naga City. It followed with the Be: a reader, inter-school speech choral contest, Children’s Bookfest and Byaheng Bukmubil in 2004. Then in 2005 when I assumed as officer in charge of the Naga City Public Library, I hold these activities annually. In addition, it has repainted the Naga City Library Bookmobile to became more attractive and encouraging to children in elementary and day care centers. In short, we partnered in all of our library activities.

In one of my orientation visit in one high school, a student approached me and said, “ sir, ogwa pa po kamong storytelling? Kaibahan po nindo an Jollibee?". Later I found out, he was one of the children five years ago who attended our storytelling session in a public elementary school. This, indeed, reflects how our library activities recognized and felt by the children. For five (5) years, Jollibee and the Naga Library worked together to bring happiness and wonderful experiences to children in Naga City. Consequently, during those years of partnerhip, Jollibee served as a positive motivating factor in our activity. We were able to develop among children the importance of library and the joy of reading. In Short, we keep the children regularly visiting to the Naga Library.

So its 2007 and a month to go to 2008, Jollibee stores now spread like mushrooms in the country. If you are a public librarian and you see a Bee in the busy market of your community, grab the opportunity of working with them, am maybe pushy, but surely, public libraries will benefit from working with this company.

2 comments:

mabel.baritua@jollibee.com.ph said...

Wow! wala akong masabi.
ang galing galing...

rodel, roco foundation said...

sir, pls. continue the storytelling program for 2008